CLAN Developers
Web App · ERP
Duration
14 weeks
Team
5 engineers
Year
2023
Industry
Real Estate
Measurable Impact
Project Overview
CLAN Developers is a growing real estate company managing a portfolio of residential and commercial properties across multiple cities. They needed a single platform to replace fragmented spreadsheets, siloed email threads, and three disconnected legacy tools — so their agents, managers, and finance team could all work from one source of truth.
The Challenge
The core problem was data fragmentation. Leads came in from web forms, WhatsApp, and referrals — and were tracked in separate Excel files by individual agents. Property listings lived in one system, invoices in another, and agent performance was never measured systematically. Management had no real-time visibility into the pipeline, and deal closures were delayed because handoffs between departments were manual and error-prone.
Our Solution
We designed and built a comprehensive Property ERP from scratch. The system unified lead capture with automated assignment rules, a structured property inventory with status tracking (Available, Reserved, Sold), a CRM module for client communication history, and an invoicing engine that auto-generated PDFs on deal closure. Role-based dashboards gave agents, managers, and executives different views of the same live data.
The Transformation
- 3 separate Excel files tracked by individual agents
- Leads managed through WhatsApp groups
- Invoices created manually in Word
- No pipeline visibility for management
- Agent performance never systematically measured
- Finance reports took 3+ days to compile
- Single unified platform for all departments
- Automated lead capture with smart agent assignment
- Instant PDF invoice generation on deal close
- Live KPI dashboards for every management tier
- Real-time agent leaderboards and conversion funnels
- Finance reports generated in seconds
Key Features
Lead CRM & Pipeline
Capture leads from multiple channels, auto-assign to agents by territory, track every touchpoint and follow-up in a visual pipeline board.
Property Inventory
Full property database with floor plans, media uploads, pricing history, availability status, and unit-level tracking across multiple projects.
Executive Dashboards
Real-time KPI dashboards for management — revenue forecasts, agent leaderboards, conversion funnels, and inventory velocity charts.
Automated Invoicing
Auto-generate professional PDF invoices on deal closure, with payment schedules, installment tracking, and overdue payment alerts.
Role-Based Access Control
Granular permissions for agents, team leads, branch managers, and executives — each sees only what they need, with full audit logs.
Smart Notifications
In-app and email alerts for follow-up reminders, payment due dates, status changes, and new lead assignments — nothing falls through the cracks.
How We Built It
Discovery & Architecture
Weeks 1–2Mapped all stakeholder workflows, audited the 3 legacy systems, and designed a unified data model covering leads, properties, clients, and invoices.
Core Platform
Weeks 3–6Built the property inventory system, user authentication with granular RBAC, and the lead capture engine with automated assignment rules.
CRM & Finance Engine
Weeks 7–10Delivered the full CRM with communication history, built the invoicing engine with auto-PDF generation, and connected payment status tracking.
Analytics & Dashboards
Weeks 11–12Built real-time executive dashboards with agent leaderboards, revenue forecasting, and conversion funnel charts visible across all management tiers.
Data Migration & Launch
Weeks 13–14Conducted load testing, migrated all data from the 3 legacy systems, and ran UAT with all stakeholder groups before production deployment.
Tech Stack
Key Results
- Replaced 3 disconnected legacy systems with a single unified platform
- Reduced deal closure time by 60% through automated handoffs and notifications
- Gave management real-time visibility into pipeline and agent performance for the first time
- Eliminated manual invoice creation — saving 15+ hours per week for the finance team
- 100% of property and client data now centralized and searchable
Impact Metrics
Visual Walkthrough
Project Screens
Property inventory dashboard with real-time availability status
Property inventory dashboard with real-time availability status
Executive analytics — sales pipeline and revenue forecasting
Executive analytics — sales pipeline and revenue forecasting
Lead CRM with agent assignment and follow-up tracking
Lead CRM with agent assignment and follow-up tracking
“Pixelpk transformed how we run our business. What used to take our team hours of manual work now happens automatically. The dashboards give us insights we never had before.”
Operations Manager
Head of Operations · CLAN Developers
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