KIXX KSA
Mobile App · Loyalty System
Duration
14 weeks
Team
5 engineers
Year
2023
Industry
Automotive
Measurable Impact
Project Overview
KIXX is a premium motor oil brand operating an oil change service station network across Saudi Arabia. They needed a comprehensive digital ecosystem to build customer loyalty, capture service history data, drive repeat visits through a gamified rewards program, and give their B2B partners (service stations) a management dashboard — all integrated into a seamless mobile-first experience.
The Challenge
KIXX had no digital touchpoint with their end customers. Customers visited service stations, got their oil changed, and left — with no record, no relationship, and no reason to return specifically to KIXX over a competitor. Service station managers had no data on customer visit patterns or preferred services. There was no mechanism to reward loyal customers or track campaign performance.
Our Solution
We built a full end-to-end digital loyalty ecosystem: a consumer-facing React Native app (iOS + Android) where customers scan a QR code at the service station after each oil change to earn points, track their vehicle service history, redeem rewards, and receive personalized push notifications for maintenance reminders. A separate web admin portal for service station managers tracks visits, points issued, and local campaign performance. A head office B2B dashboard gives KIXX management network-wide analytics.
The Transformation
- Zero digital touchpoint with end customers
- No data on customer visit patterns or frequency
- No mechanism for customer retention
- Service history only on paper receipts
- Brand loyalty purely word-of-mouth
- No visibility into network performance data
- 10,000+ customers digitally engaged and trackable
- Full behavioral analytics per customer segment
- Loyalty program driving 40% repeat visit rate
- Complete digital service history per vehicle
- Gamified brand experience with Bronze/Silver/Gold tiers
- Real-time analytics across all 50+ stations
Key Features
QR-Based Point Earning
Customers scan a unique QR code at the service station after each oil change — instantly earning points credited to their account with service details logged.
Rewards Redemption
Points are redeemable for free oil changes, product discounts, and partner offers. Gamified milestone badges encourage continued engagement.
Vehicle Service History
Every service visit is logged to the customer's vehicle profile — oil grade, mileage, date, and station. Full maintenance history always available in the app.
Smart Maintenance Reminders
Based on service history and vehicle mileage, the app sends push notifications when the next oil change is due — driving repeat visits proactively.
Station Manager Portal
Each service station has a web portal to scan customer codes, view station-level analytics, manage local campaigns, and track daily visit counts.
B2B Network Dashboard
KIXX head office sees network-wide analytics: total visits, points issued by region, repeat visit rates, top stations, and campaign performance across Saudi Arabia.
How We Built It
System Design
Weeks 1–2Designed the 3-layer architecture: consumer mobile app, station manager web portal, and head office B2B dashboard. Designed the QR-based point earning flow end to end.
Consumer Mobile App
Weeks 3–6Built the React Native iOS and Android app featuring QR code scanning, loyalty point tracking, tiered rewards catalogue, vehicle service history, and push notifications.
Station Manager Portal
Weeks 7–10Built the web portal for service station managers to scan customer QR codes, issue points, view daily visit analytics, and manage station-level promotional campaigns.
B2B Dashboard & Analytics
Weeks 11–12Delivered the head office analytics dashboard showing network-wide visits, points issued by region, repeat visit rates, loyalty tier distributions, and top-performing stations.
Station Integration & App Store Launch
Weeks 13–14Integrated and tested all 50+ stations nationwide, submitted apps to the App Store and Play Store, and launched with a campaign that drove 10,000+ downloads in 90 days.
Tech Stack
Key Results
- Achieved 10,000+ app downloads across iOS and Android within 3 months of launch
- Repeat customer visit rate increased from 22% to 40% within 6 months
- Integrated 50+ service stations across Saudi Arabia with QR-based point earning
- App Store rating of 4.8 stars from 800+ verified customer reviews
- KIXX head office now has real-time visibility into network-wide customer behavior and loyalty trends
Impact Metrics
Visual Walkthrough
Project Screens
KIXX app home screen — points balance, recent services, and loyalty tier
KIXX app home screen — points balance, recent services, and loyalty tier
Rewards catalogue — redeem points for free services and exclusive offers
Rewards catalogue — redeem points for free services and exclusive offers
Vehicle service history — complete maintenance record per vehicle
Vehicle service history — complete maintenance record per vehicle
“We had no digital relationship with our customers before this. Now we have 10,000+ active users, we know their service patterns, and our repeat visit rate has doubled. Exactly what we needed.”
Marketing Director
Head of Digital · KIXX Saudi Arabia
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